Bubba SmithSuccessful online casinos are all about reputation. And what better way to establish a good reputation for yourself than to partner with someone who alrea 8dy has one?
But the key is to choose someone the public will recognize immediately. Enter Bubba Smith, former NFL great and star of six Police Academy movies.
Sports and casino marketing firm GoBet took advantage of that notoriety, teaming up with Bubba and Internet Opportunity Inc. back in 1999 to launch BubbasCasino.com.
I recently talked with Bubba and Richard Bonsall, GoBet’s CEO, to find out more about the casino and this unique partnership.
Bubba Smith, Football Great (and Actor)
Bubba’s career has spanned almost two generations. He first rose to fame as a football lineman during the 1960s and ’70s, and was a two-time All American at the University of Michigan. Bubba also won both a Superbowl ring and lineman of the year award with the Baltimore Colts.
Since he retired in 1977, Bubba’s had numerous acting roles in film and television. The most memorable were as Moses Hightower in the Police Academy movies and the Miller Lite pitchman.
All of that time in the spotlight – both on the field and in front of the camera – adds up to a lot of popular recognition. GoBet was looking for that type of person to promote a new casino, but the deal only happened because Bubba pumps iron.
Bubba met Anthony Sporango, …