|
|
|
|
|
|
|
|
|
.................... |
New
product concepts by design students from the Presented
by Ron Arad 19th
May - 3rd June SLEEPLESS is a collaboration between The Great
Eastern Hotel and fourteen students from the Royal College of Art’s acclaimed
Design Products department led by Professor Ron Arad. Reactive installations and objects invite guests
and visitors to take part in an experience and step into a hidden dimension
where a hotel is more than just a place for the night. The students are all part of platform 10, one of
six teaching units within the Design Products department run by designers
Roberto Feo and Daniel Charny. Hotels have doors and corridors, lobbies and
restaurants in which many peoples stories unfold, and fuse into shared
experiences daily and nightly. Platform 10 started this project through story
telling, first was a banquette in the mysterious Free Masons Lodge in the
basement of the hotel, where we heard stories of all sorts from the people
that work night shifts. The students then went on to use a narrative
approach to generate their ideas; they all wrote short stories and learned to
edit them in a workshop with writer, journalist and playwright Damian Barr. From these stories new ideas were extracted and
transformed to fit into the hotel in different locations to entertain and
provoke the wakeful. The Great Eastern Hotel “Great Eastern
hotel are pleased to once again be partnering with Platform 10 design
students from the RCA. It is always our aim to deliver an experience over and
above that of other London Hotels. Our relationship with the college means we
are able to do so. Following last years “Disturbance” show, we eagerly
anticipated the new concept for 2007. “Sleepless” is rarely a word you would
want to associate with a five star hotel. However, in this case it is highly
appropriate.” Simon Warrington, marketing communication manager |
|
